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Event city scene

Where Iconic Concepts Meet Flawless Execution.

Highlight is where bold ideas turn into standout experiences. We create events, festivals, and brand activations that merge innovation with style, always designed to leave a lasting impression and push brands into the spotlight.

Our client-centric team has honed the flexibility to work in tandem with both agencies and independently, ensuring the best execution in any setting.

About Us

Who we are

Who we are

Highlight Agency is an independent BTL & brand experience agency based in Romania, working with local and international brands across multiple markets.

Our expertise encompasses the full lifecycle of events, festivals, and brand activations, seamlessly uniting strategic creative development with flawless production & execution.

How we work

How we work

We synchronize strategic foresight with operational grit. Our methodology is rooted in clarity and absolute accountability, ensuring seamless project delivery even across the most demanding multi location logistical landscapes.

Highlight

Romania &
International

We shape premium event experiences with a sharp, collaborative delivery model.

What defines us

What defines us

  • Strong project & budget management.
  • In-house know-how across BTL disciplines.
  • Trusted local & international partner network.
  • Long-term client relationships built on transparency.

Services

Events

What we do

  • Corporate events & conferences
  • Internal brand events & employer branding
  • Product launches
  • Experiential formats & custom-built concepts

Our approach

We design events as strategic brand moments, balancing creative impact with operational efficiency and measurable outcomes.

View Events Credentials
Festivals

What we do

  • Festival sponsorship activation & brand presence
  • Experiential zones, branded stages & environments
  • High-volume logistics & on-site management

Why us

We understand the complexity of festivals: tight timelines, large audiences, safety, permits and real-time problem solving. Our expertise lets brands focus on impact while we manage complexity.

View Festivals Credentials
Brand Activations

What we do

  • Experiential activations
  • Sampling & engagement campaigns
  • Mall, urban & special location activations
  • Hybrid physical-digital experiences

Focus

Creating memorable interactions that translate into brand affinity, content and conversion.

View Brand Activation Credentials
Trade Marketing Campaigns

What we do

We design and deliver end-to-end trade marketing campaigns, from strategy and creative development to production and roll-out.

  • Creative concepts for in-store visibility & promotional campaigns
  • Development of POSM toolkits (local, regional or multi-market)
  • Modular systems designed for easy adaptation across countries
  • POSM production across multiple formats and materials
  • Field implementation & coordination
  • Retailer-dedicated campaigns or NCPs

Strength

We understand retail constraints, compliance, volumes and operational discipline.

View Trade Marketing Credentials

People & Culture

RELIABILITY STARTS WITH PEOPLE

Our team blends entrepreneurial energy, agency discipline and event instinct. The people behind Highlight are hands-on, collaborative and deeply invested in execution.
Ionut Curtean
Ionuț Curtean Managing Partner
Ana Ailenei
Ana Ailenei Client Service Director
Alexandru Petrea
Alexandru Petrea Chief Operating Officer

News Room

Highlight Event Agency launches a bold new era in live experiences.

A short introduction to the agency's recent momentum across premium cultural events and branded experiences.

Read more here

Deep dive into premium partnerships and experience design.

Notes from recent conversations about event ecosystems, premium partners, and attention-driven experience design.

Read more here

From ideas to flawless execution through multidisciplinary teams.

A closer look at the operational discipline behind strong creative delivery in large-format launches.

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Brand storytelling through premium beauty and lifestyle experiences.

How branded beauty activations can combine editorial polish with measurable audience attention.

Read more here

Activation formats that amplify visibility across crowded categories.

A practical perspective on how partnerships and smart staging improve recall in high-noise markets.

Read more here

The operational perspective behind consistent event quality.

Execution consistency comes from process discipline, accountability, and strong production systems.

Read more here

Experiences designed to feel relevant, social and culturally tuned in.

A note on why cultural fluency matters as much as production polish in premium event work.

Read more here

More stories, launches and collaborations coming soon.

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Read more here

Our Clients

WE INVEST IN LONG-TERM PARTNERSHIPS

We partner with brands that value consistency, cultural relevance and polished execution.